spoiler! you will notice that only on Google, Search.com (small amount) , AOL (well of course enhanced by google- so no big deal) had an actual material on things related to the term "The secret".
Now the funny part you will notice while searching the term is that all the others had pornographic material! Dogpile.com even had a whole page titled: " The multimedia results you are about to view may contain explicit material".
(Notice that this post is very old and may or my not be accurate)